The Most Important Person In The Room

When I was in advertising, the pivotal figure in the room was always the creative. Being the diverse invitee, I often sat through these meetings, witnessing corporate marketing officers walk in and greet the strategists from the marketing agency—let's be nice and not refer to them as gestapos.

Once the meeting began, we'd breeze through the agenda items, almost akin to an episode of Mad Men. However, frequently, the creative was absent from the room. It was only after the meeting concluded that another session would convene, calling in the creative team.

As technology advanced, so did marketing and advertising, leading to changes in these meetings and among the creatives. Developers, engineers, UI designers, graphic designers, illustrators, photographers, and more began working together, introducing a new concept—the content strategist.

I mention this to highlight my acute observation of these situations that troubled me in the advertising industry when I was designing AI. The way corporations and their strategists used and undervalued their creatives bothered me deeply.

With this insight, I developed a tool to aid creatives like myself, who learned to develop the strategic aspect of our minds after dealing with dubious record executives. This tool empowers creatives to conceptualize, research, produce, and market our creations independently, eliminating the need for these middlemen who contribute nothing! Go and learn how to create!

Thank me later! Thank me now! You can get your strategies direct from Ai! 🤖

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